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"Think it through, see it through
then offer fanatical technical support..."

JAMES SCOTT. CREATIVE DIRECTOR,

A typical project

Projects have distinct phases. The specific tasks and the duration of each phase will depend on the project.

Number 1
Definition
Phase Barchart 1

Initial discussion to define the project's goals, audience, requirements, timeframe and budget.

Number 2
Planning
Phase Barchart 2

Research. Features and functionality, constraints, design requirements, information architecture & content planning. Members roles & schedule. Finalised budget

Number 3
Design
Phase Barchart 3

Layout, navigation, graphics, colours, typography, wire-framiing and final 'proofing'.

Number 4
Production
Phase Barchart 4

Content organisation, creation of graphics, coding & database development, project testing, final design alterations.

Number 5
Delivery
Phase Barchart 5

Site launch, promotion & marketing program roll out. Return of files & printed materials

Number 6
Measure & Maintain
Phase Barchart 6

Assessing project success & keeping up to date. Monitor performance and enhance. A/B split testing. Provide fanatical technical support.

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